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Photo by Nichelle Dailey


Matt Goias is a writer, photographer, artist, producer, and creative director who has been (inaccurately) described as a “Marketing Genius” in Andy Warhol’s Interview Magazine.


As a disc jockey in New York City throughout the 1990s, Goias played hip-hop, soul, reggae, dancehall, disco classics, house, jazz, and acid jazz, at venues including Lucky Strike, Limelight, Nowbar, Nell’s, Bowery Bar, Pravda, Joe’s Pub, 205 Club, Metronome, and Cheetah.


In 1997, Goias co-founded Indie 5000, the weekly nightclub event named “Best Hip-Hop Party in New York” by New York Magazine in 2000. 


As a songwriter and music producer, Matt has written and co-produced music for Old Navy, Nintendo, and recording artists from several labels. His songs have been featured in films including Harold & Kumar Go To White Castle (New Line Cinema, 2004), The Fast and the Furious: Tokyo Drift (Universal Pictures, 2006), and I now Pronounce You Chuck and Larry (Universal Pictures, 2007).


Over the years, Matt Goias has worked with a number of brands to conceptualize, design, and create artwork, products, branding initiatves, and events. Past clients and collaborators include Lacoste, Levi’s, Capitol Records, Stussy, Adidas, Barney’s New York, Alife, Married to the Mob, Colette, Smith Street Tattoo Parlor, Jamaica Tourist Board, and Brooklyn Museum.


Goias’ work has been featured in media including The New York Times, Vanity Fair, GQ, Vogue, Hypebeast, Gothamist, Conde Nast Traveler, Complex, Dazed and Confused, Paper Magazine, Dizzy Magazine, Nylon, Playboy, and The Guardian.


In recent years, Matt has designed and creative-directed several acclaimed restaurants and hotels in the United States and Jamaica, and consulted on the typography design of a Grammy Award-winning John Legend album. While living in Jamaica, Goias co-founded the @NurseSigns Instagram account which works to spread awareness and generate increased revenues for Jamaican signpainters and visual artists.


Matt Goias' zines and photography books are sold at Manhattan’s Dashwood Books, Virginia Beach’s Thank You Gallery, Burlington Vermont’s Shelter Cultivation Project, and Stacks Bookstore and Salt and Pepper 23 in Tokyo, Japan.

Currently, Matt continues a daily writing and street photography practice, documenting the people and streets of Las Vegas and other, colorful locales. When not photographing other people’s vacations, Matt enjoys 24 hour bingo, archiving hip-hop and acid jazz ephemera, and spending time with his family.


Instagram: @Matt_Goias


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